Own and Grow MAM's Direct-to-Consumer Business
At MAM, we create products trusted by millions of families around the world. As we continue to strengthen our digital business, direct-to-consumer plays an important role in how we build closer relationships with consumers and create sustainable growth.

As Head of Direct-to-Consumer, you will take ownership of MAM's DTC business and shape its next stage of development. You will combine commercial thinking, digital expertise and hands-on leadership to drive performance, improve the customer experience and build scalable capabilities for future growth for mambaby.com and beyond.

This role is ideal for someone who sees e-commerce not as a project but as an entrepreneurial venture with lot's of room to shape and grow. This role reports to the Director E-commerce.

Head of Direct-to-Consumer - DTC (m/f/d)

Wien | Full-time | Permanent employee

Your mission

• Own and further develop MAM's direct-to-consumer business with responsibility for commercial performance, profitability and sustainable growth
• Drive growth with a strong focus on customer experience, profitability, cost discipline and long-term value creation
• Translate business performance insights into clear priorities, actions and measurable outcomes
• Improve the digital shopping experience, from onsite performance and customer journeys to conversion and checkout optimization
• Establish a clear business steering rhythm with regular performance reviews and data-driven decision-making
• Lead, prioritize and develop the DTC team in a hands-on and business-oriented way
• Collaborate closely with Digital Marketing, Digital Operations, Product and Supply Chain teams to drive business performance
• Use customer data and insights to strengthen personalization, retention and repeat purchase behavior
• Build scalable processes, playbooks and capabilities that support sustainable growth
• Support local market teams with DTC expertise, guidance and best practices

Your profile

• University degree in Business, Economics or a related field
• 10+ years of experience in e-commerce, direct-to-consumer, digital commerce or related commercial environments
• Proven experience managing digital business performance, ideally with P&L responsibility
• Strong understanding of conversion optimization, customer experience, merchandising and retention
• Solid knowledge of e-commerce economics, including revenue, costs, profitability and customer value
• Experience leading teams in fast-moving and growth-oriented environments
• Ability to translate data and insights into clear business decisions
• Experienced in successfully aligning commercial, marketing, operations and product stakeholders around common priorities
• Commercial mindset combined with hands-on execution and entrepreneurial thinking
• Excellent English communication skills

Our Offer

You will take on a high-impact leadership role at the intersection of digital commerce, customer experience, commercial performance and international growth.

Salary

For this position, the collective agreement for employees in the plastics processing industry provides for a minimum monthly gross salary of EUR 4.135,07 based on full-time employment of 40 hours per week. The classification will be made upon submission of the relevant documentation in employment group IV, employment group year after 10 years.

Your actual salary will be discussed with you personally and will reflect your individual qualifications and experience. We do not settle for the minimum -- and we are confident you do not either.

About us

We are outstanding - as a company and as a team. Our world is colorful, diverse, and meaningful. An open and appreciative corporate culture, individual development opportunities, and a healthy work-life balance with the option to work from home are at the heart of what we do. Become part of the international MAM family with its unlimited opportunities. Let's grow together. Let's explore new paths together. We're looking forward to seeing you!

About this job

Employment type: Full Time (Permanent employment)

Salary: from 4,135.07 EUR monthly

Seniority level: Project or Team Lead, Senior Position

Work model: On-site

Place of work: Wien

Field of work: Marketing, Sales, Customer Service

Unfilled vacancies: 1 vacancy unfilled for this position

About the company

Employer: MAM Baby Österreich

Number of employees: 101 - 500 employees

Locations: Wien, Großhöflein

Details about this job

Full Time (Permanent employment)

• Monday to Friday
• 40 hours

Place of work

• Wien

Must-have skills

• e-commerce
• direct-to-consumer
• digital commerce
• managing digital business performance
• leading teams

Required languages

• English C1

Must-have education

• University degree in Business, Economics